Tesco Hypermarkets UK

Store design and branding. 

Creating a graphic pattern of icons based on key departments.

A new hypermarket store concept adopts best practices in food retailing, interior design and brand communications for Tesco Extra.

Tesco management wanted a customer-focused in-store experience to exploit the consumer trends in food retailing with fresh food and great value.
Store location - Accrington Lancashire, England.

 

Learn more about the project

Creating disruptive competition

For the Tesco Extra hypermarket in Accrington, our planning principles were to - create a more intuitive easy to shop customer journey - destination ‘hero’ areas in currently dead corners of the store - link the totally fresh experience to reinforce credibility - link pharmacy and opticians to create a ‘wellbeing hero’ zone - create dedicated focal points highlight service expertise at key points in the store - highlight self-service checkouts and scan as you shop as an easier way to shop.

At the next stage, we set our marketers' and designers' tasks to define, articulate and embrace the philosophy, the vision, mission, values and purpose of the brand expressions. We list below some of the current issues which best meet consumer needs, and the purpose of the Tesco brand expression:

• With Tesco, you get unbeatable value: good prices, great deals, the best choice and guaranteed quality, all under one roof.
• With Tesco, Every Little Helps: you can depend on us to be reliable and efficient, and we’re always looking for ways to help make your lives easier.
• No one tries harder for customers: we really listen, so that we can understand what you want, and keep improving what we do.

Tesco is open for you: whoever you are, however you like to shop and whatever your budget, our full range of products and services can be browsed, bought, collected or delivered in a way to suit you. We think your loyalty deserves a thank you: everything you do with us earns your club card points, which add up quickly to great rewards. Our staff are important, they run our business: we treat them with respect, and try to make their jobs easier so they can give you the service you want, every time.

 

Merchandising system design and graphic branding for fresh produce and bakery.

 

We follow food retail industry innovations closely and are always on the look out for new branding and retail store design concepts.

 

 

The beer, wine and spirits department merchandising display and brand communications.

 

 

 

Linking the pharmacy and the opticians to create a ‘wellbeing hero’ zone.

Creating navigation systems.